Words
There’s Nothing Functional about a Functional Spec
Don’t write a functional specifications document Functional specs are fantasies Functional specs are about appeasement make everyone feel involved Functional specs only lead to an illusion of agreement
people interpret words differently
Functional specs force you to make the most important decisions when you have the least information Functional specs lead to feature overload
easy to add [...]
Pricing and Signup
Free Samples
Noisy world. In order to get people to notice you amid the din, give something away for free.
Easy On, Easy Off
Make signup and cancellation a painless process
Silly Rabbit, Tricks are for Kids
Avoid long-term contracts, sign-up fees, etc.
A Softer Bullet
Soften the blow of bad news with advance notice and grandfather clauses Need to deliver [...]
The Presentation Secrets Of Steve JobsView more presentations from prwalker.
Create the Story
Introduce the Antagonist
Deliver the Experience
Eliminate clutter
simple and highly visual Create twitter like headlines “Simplicity is the ultimate sophistication” – Steve Jobs no bullet points Picture Superiority Effect (PSE)
Simplifies Complex Information
Dress up numbers (5gb => 1000 songs)
Reveal a Holy Shit Moment
Create emotionally charged moment People will remember how you make [...]
Getting Real Notes on Promotion.
I spent most of this afternoon looking at different options to promote TrAvid. The immediate problem facing TrAvid right now is the lack of users. And being a user-generated-content site, this poses more risks than running backward in the middle of the road at 2am while being blind folded.
In order to solve this problem, I [...]
A and B are on Facebook. A: Oh, Facebook totally steals this new UI from Twitter. B: What’s Twitter? A: Check it out. B: Oh man. I just signed up. It’s so much simpler. And that’s how Facebook promoted Twitter.